Search Marketing:Search engines have undergone many
changes during the past six years. In times past all you had to do was
Spam a page, submit it, and you were in the running for top listings.
The way search engines index your pages have been changed for the better. Now spam
will get your pages deleted, moved down the listings to never-never land or in extreme
cases dropped completely from the search engines database.
Most of the major search engines
require payment of submission fees for inclusion of your pages in their database.
For example:
- Paying
a $25 submission fee per page for Inktomi means getting your web site listed on
many leading Search Engines on the Web: MSN, HotBot, and over 50 Inktomi search partners!
This is fast and they boast of refreshing every 48 hours.
- AltaVistas
paid inclusion fee is $25 for the first page and $19 for any additional pages. We
have found that one or two pages normally does the job on AltaVista for the average
size Web site.
- Lycos
and Fast/AllTheWeb have a fee of $30 per page. Again one or two pages will
normally work well for the average size Web site.
Point to Remember: Even though
you pay the submission fees there is no guarantee your site will achieve a prime listing
on the first or second pages. Without search engine optimization of your pages,
you will be wasting your time.
Google is one of the largest
major search engines and there are no fees for inclusion in their database. Google spiders
on its own. You can submit to them but it appears they prefer to spider from
existing links on the World Wide Web.
The major search engines we
position on are:
- AOL
Web Sites
AOL United Kingdom
AOL Germany
- HotBot
- MSN
MSN Australia
MSN Canada
MSN France
MSN Germany
MSN Italy
MSN Japan
MSN Scandinavia
MSN Netherlands
MSN Spain/Latin America
- Anzwers
Australia
Anzwers New Zealand
- Ask
Jeeves (Tehoma)
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- IWon.com
- Overture
(unpaid listings)
- Overture
United Kingdom (unpaid)
- AltaVista
- AllTheWeb
(FAST)
- Google
- Direct
Hit (DMOZ)
- Lycos
- Yahoo
(Web Pages)
- Netscape
- Xuppa
(was Bay 9) unpaid)
- Kanoodle
(unpaid)
- FindWhat
(unpaid)
- AH-HA
(supplemental listings)
- About.com
(unpaid)
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| Why Search Engine Positioning,
Optimization (SEO), and Directory Placement?
Simply submitting to the major search
engines and directories does not guarantee any top rankings or that
youll receive any new Web site visitors. If people cannot find you in the
first two pages of the search engine or directory returns, then your submission efforts
were a waste of time!
The
very best advertising dollars you can spend on the Web are in achieving top search
engine positioning and directory rankings. Here are four good reasons why:
- Nearly
everyone begins their Web surfing on a major search engine or directory.
- Anyone
finding your site by using a search engine or directory is someone who is specifically
looking for your company, products, or services. That makes them far more likely to
use your Web site than if they had found you by clicking on a banner ad out of idle
curiosity.
- Search
engine and directory listings are far more effective in generating online
purchases than all other methods combined, including banner ads and tile ads.
- People
are more likely to search using multiple keyword phrases to find your services or
products than a single keyword. Users are becoming more savvy and
educated Internet users,realizing this, multiple keyword phrase queries yield better
and more targeted results.
This
relates directly to what we do at Link Brokers. We are global, delivering
results that reach around the world. Our services last a long time targeting
in a very precise way. They are the lowest cost per customer (most bang
for your buck) than any other form of advertising.
The
bottom line is the most effective and profitable method of generating quality
Web site traffic is Search Engine Positioning and Directory
Placement. And as any savvy Web marketer knows, submitting alone will do nothing
to bring you more Web site traffic. To be in those coveted listings on the first
two pages of the major search engines and directories is the most effective way to enhance
your exposure to qualified and unique visitors.
Search
engine positioning along with the major directories is definitely the most cost
effective way to promote your Web site. If you want to increase the visitors to your
site, as well as your sales, then call us today. Well take care of all the
details. Let Link Brokers start launching your Web site to the top of the major search
engine and directory results today and see results within three weeks!
Call today 1-888-546-5631
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